?Chinese house appliance industry has already entered the era of winning a brand. Chinese home appliance market, the market place skilled group of cold right now, nonetheless found a ?family members? is the rise of fashion, personality, elegance, convenience, practical, characterized by deeply favored to win the 10 million households and win the industry at the identical time, it hitches a ride the profit and growth sub-sectors banner, that is, small electrical appliances.
?Small household electrical appliances according to the functions are divided into 4 categories:
?1, private life, care, health care of little household appliances, such as hair dryers, electric shavers
?2, everyday household tiny appliances, such as vacuum cleaners, electric irons, humidifiers
?Third, a little catering kitchen appliances such as microwave ovens, induction cooker, rice cooker
?4, bathroom modest appliances, such as electric water heaters and so on. From scratch, from modest to huge, from weak to strong, now, China?s small household electrical appliance market has entered a robust growth period and turn out to be a real big market ?in 2006 China?s total annual household electrical appliance manufacturing businesses to obtain cumulative total industrial value of 479,755,766 thousand dollars, compared with growth of 20.07 percent over the very same period the prior year, achieving total annual sales revenue of 454,272,552 thousand dollars, compared with the previous year growth of 18.84 percent over the exact same period in 2006 to recognize an annual cumulative total profit of 11,394,072 thousand dollars, compared with exact same period final year 22.22 % As at the end of December 2006, above-scale enterprises business-wide the quantity of units up to 2001.
?In 2006 from January to December cumulative production of 55,701,655 units nationwide microwave oven, compared with the same period in 2005 increased 9.55% in 2006 from January to December cumulative production of 88,798,178 national rice cooker, as compared with the same period in 2005 increased 42.11% in 2006 from January to December the national aspiration smoke machine cumulative production of 10,898,703 units, compared with growth of 45.74 percent over the same period in 2005 the national total output of electric water heaters 8,396,052 units, compared with 2005 growth of 23.03 percent over the very same period in 2007 China?s output of small household electrical appliances continue to uphold the momentum of growth to reach 1.44 billion units, up 12.7% 20,032,007 compound annual growth rate of 12.5% whilst sales in the Chinese modest residence appliance market reached 97.19 billion yuan. The global economic crisis and economic slowdown against the backdrop of small household electrical appliances but the decline in the overall growth in the domestic appliance business is distinctive.
?2008 Domestic small-appliance sales in 1st 3 quarters of organizations are producing to grow substantially. Item good quality and stability, the kitchen, residence, way of life tiny household electrical appliances have gained steadily, technological content of merchandise has also been strengthened. Brand creating, the small household electrical appliances have emerged in the field in order to TCL Glanz, Gree, square too, Asia is, nine-yang,it represented by a significant quantity of nicely-identified brand. Advertising and marketing network architecture, and has formed a nationwide group of professional tiny property appliances agents, distributors, and Gome, Suning and other chain stores account for a considerable proportion of the program.
?At the very same time, modest household electrical appliances market, there have been more issues: such as safety relevance, quality assurance, marketing and service method, numerous troubles modest household electrical appliances homogenization of critical, innovative capability is low business competition confusion, frequent price wars and so on. Therefore, small household appliances enterprises to establish the brand values, and focus on item innovation, and actively carry out technological development, adjust the relationship in between good quality and profits, focusing on soon after-sales service system was established.
Various from traditional home appliances, tiny household appliances sold in China is nonetheless in development stage, as consumers increased demand for tiny household electrical appliances of the kind and quantity are upgrading, tiny household electrical appliances on typical profit margins for the organization positive aspects are also high . The future of modest household electrical appliances in China, each profitability and growth will rise to about 30%.
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